Here we have a young woman (possibly a teenager) with a vial of Fetish perfume hanging between her breasts. The text of the ad, which ran in magazines targeting young women, says:
Fetish #16: Apply generously to your neck so he can smell the scent as you
shake your head 'no.'
I assume I don't have to explain the implication of that one. I found it here.
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8 comments:
April 16, 2008 at 10:11 AM
This ad is also featured in Still Killing Us Softly 3, featuring Jean Kilbourne.
April 16, 2008 at 1:11 PM
Assume you've seen this on BoingBoing- a children's book about plastic surgery!
http://www.boingboing.net/2008/04/16/childrens-book-about.html
April 16, 2008 at 2:27 PM
Or simply means you will be so attractive you will seduce men inadvertently, then you have to say no.
Or just the power to discard men...
Or...
April 16, 2008 at 3:14 PM
I get the impression that it's trying to present the perfume as giving the girl the ability to treat men as playthings.
April 16, 2008 at 8:05 PM
That's an interesting perspective--also sociologically useful.
April 16, 2008 at 8:39 PM
i think if she was using men as playthings, she would look more powerful.
instead, she is not making eye contact, looks rather young and pale, and her eyeshadow makes her look sick, or drugged, or emaciated. and the pose is a little uncertain.
i think that i would be the last person to violate another woman, but i just realized there's something i find disturbingly sexy about her saying "no" and meaning "yes" and the fact that our culture has made that kind of impact on what i find arousing.
April 17, 2008 at 1:14 AM
Just a couple of notes.
The ad is from 1997 and has been retired after complaints to the perfume producers.
M
April 17, 2008 at 7:33 AM
Oh, yes, I should have said in the post that it's not in use any more. But it's an interesting image for talking about marketing and uses of sex.
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