Bud Lite X-Ray Vision Ad

In this ad for Bud Lite, we see a reversal of the usual gender pattern--in this case, a woman has x-ray vision and uses it to imagine what men look like under their clothes. When a chubby man appears and she sees his body under his clothes, she's disgusted and looks away.



An interesting example of men's bodies under scrutiny.

Posted by Gwen Monday, April 21, 2008 at 10:16 PM Labels: , , , , ,  

2 comments:

  Erin

April 22, 2008 at 1:53 AM

Interesting too that the man gets a 'comedic' treatment at the end of the ad - something often seen with overweight men but rarely seen with overweight women in advertising.

  Eoin O'Mahony

April 27, 2008 at 11:18 AM

Interesting too because it uses the word drinkability - that's a new one on me.

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