The Home Made Simple Squad is a new ad campaign for Proctor & Gamble cleaning products. Five women make up the Squad. Here is one of them:
This is Lori. From her bio:
'I love to entertain in my home, and when people come over, I want them to walk
in and immediately feel welcome and comfortable. So I make sure my house is
always looking good and smelling fresh.' Lori, 37, prides herself on her clean
and well-organized home that’s always 'company-ready'. Lori is disciplined about
more than just caring for her home – she’s also recently lost 95 lbs, and keeps
fit with a regimen of healthy eating, power walking and yoga.
So not only is she a good housekeeper, she keeps herself fit and trim, too!
Although all of the bios mention that the women have children and are busy, not a single one mentions a husband, partner, or other adult who might have some role in keeping a house clean. Or, for that matter, making the kids clean up after themselves.
Thanks to an anonymous commenter on another post for bringing my attention to this one!
5 comments:
April 8, 2008 at 10:18 PM
Have you seen the new promo (http://oceanup.typepad.com/photos/uncategorized/2008/04/08/gossipgirlpromo.jpg) for the next episode of "Gossip Girl"? Apparently a gay character is going to be introduced. I found the marketing very scandalous, even if it is a show directed towards teens.
April 9, 2008 at 7:50 AM
What are we living in the 1950s? I guess advertising to the busy woman is gone.
April 16, 2008 at 11:02 AM
The truly scary part is the host of the squad. Take a good look next time you need to stay awake for a week.
April 21, 2008 at 10:00 PM
I thought that ad was a badly acted spoof the first time I saw it-that syrupy phoney righteous painted up beehive number that spouts off is an insult to the female gender. Every time I see a swiffer I'll run for my life, let alone buy one!
April 29, 2008 at 2:53 PM
I am shocked and appalled at the foolishness spewed by the so called Home Made Simple Squad. First of all - no one enjoys cleaning! Even your products cannot make it anymore exciting. Secondly, it saddens me to see that you further stereotype the role of women in our society as homemakers, cleaners and caretakers. Would it have interfered with your sexist ideologies to have included a man as a part of this squad or even women with fulltime careers? This commercial is not only from the Stone Age, but turns off empowered and independent women who do not enjoy being compartmentalized into these gender specific roles, from purchasing the products advertised.
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