Safer Sex In Spain: Differing Opinions

Alex in Spain sent us some links to this safer sex ad campaign. I think the image below is particularly interesting. In the U.S. anyway, we rarely see safer sex principles being applied to oral sex. Also, I much prefer the musical instrument metaphor to the gun metaphor.


Thanks Alex!

More safer sex campaigns: Milwaukee, New York, the United Kingdom, and France and Germany.

GWEN ADDS: I want to point out Oxydo is a sunglasses company. I think these images are advertisements for their sunglasses, not a safe-sex campaign. Here are two more posters:

Notice that in all of these, the woman is a faceless body to have sex with, whereas the guy is presumably supposed to be cool because he's wearing sunglasses. I'm not sure it's an AIDS awareness campaign at all--I think it's actually an ad campaign for Oxydo, and "protected" sex means wearing their sunglasses. They add the AIDS ribbon at the bottom to make a connection to anti-AIDS campaigns. See Copyranter's discussion here. Did anyone else notice the musical score in the first image is for "The Magic Flute"?

So there you go, folks--polysemy in action. People read images differently, and not always as the creator intended. This might be a unique AIDS-awareness campaign, or it might just be an ad that makes a superficial nod to AIDS awareness.