Using Racial Stereotypes To Remind Women That Housework Is Their Responsibility

This Italian ad for fabric dye draws on the idea that black men are physically and sexually superior to white men:



Whereas this follow-up ad, with a surprising twist, manages to remind us that women are always responsible for the laundry:



I found this first commercial via Elizabeth A who found it at Feministing. Nice find!

Also in women are responsible for cooking and cleaning: women love to clean, homes of the future, what's for dinner, honey?, liberation through quick meals, and my husband's an ass.

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Posted by Lisa Monday, April 14, 2008 at 1:53 AM Labels: , , , ,  

2 comments:

  ModernWizard

April 14, 2008 at 4:03 AM

Yeah, this was an ad that was so full of discussion material that I didn't know where to begin. After a lengthy rant about the ways in which I found it insidious, some commenters asked if I was taking the ad too seriously, as it was "just an ad." Sociological Images helps to point out that we're not dealing with "just ads" here, but pervasive trends of bias that are so common as to become invisible to most people...

  Anonymous

April 15, 2008 at 3:07 AM

"Coloured is Better" -- wow. just wow.

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