contradictions: women as sexy robots / women as natural nurturers

After seeing these Svedka ads, I had to share these finds from the Condé Nast travel magazine I was reading in a waiting room the other day (yes, I ripped them out). They're from the same issue of the same magazine.

First, we have another Svedka ad:


And we have an ad for Citibank's "Women & Co." that describes women as "natural investors" investing "our time, energy and love with the proficiency of experts."
So which is it for women? How do women negotiate these contradictory expectations?

Posted by Anonymous Tuesday, April 29, 2008 at 6:02 AM Labels: , ,  

4 comments:

  Unknown

April 29, 2008 at 12:56 PM

And if you're really lucky, robogirl will get drunk on vodka and make out with her "bipartisan" best friends in front of you.

Beyond the completely obvious reference to bisexuality here (and the fetishisation thereof), I have to say that the "bipartisan" reference really makes extremely little sense. Am I the only one who isn't even sure that it is possible for a person to be bipartisan in the common sense of the word?

  Anonymous

April 30, 2008 at 2:15 AM

Re: So which is it for women?

Why should it be either? Why can't it be both? How do we know robowomen doesn't have a great pension scheme; or what "Women & Co" does when not posing for adverts.

I like this site generally, but sometimes it is beyond me: "How do women negotiate these contradictory expectations?" How about, by not drinking vodka while clubbing in a cardigan; or by not taking out a mortage dressed as a 'sexy' robot.

  Eoin O'Mahony

April 30, 2008 at 6:05 AM

What is up with the whole sexy female robot thing anyway?

Personally I blame Blade Runner.

  Anonymous

April 30, 2008 at 4:57 PM

Sex sells. What's not to get?

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