Male Bodies in Interior Design Magazine Ads



I thought these two images were interesting because they are using sexualized images of men in a magazine called Metropolitan Home. It struck me at first because it's pretty unusual to find sexualized male bodies used in ads targeting a general audience that might include straight men. Then I started thinking--maybe the fact that it's in an interior design magazine means advertisers assume the readership is mostly female or, if male, gay, so there is little fear of offending straight men with these types of ads.

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1 comments:

  Anonymous

April 27, 2008 at 1:22 AM

These images are hardly sexualized. Are the far more sexualized ads of Calvin Klein offensive to straight males? One would have to be a hypersensitive person to be offended by any of these ads.

Google Calvin Klein ads and you'll find these on the first page: http://img151.imageshack.us/img151/7754/freddieckoj8.png
http://i5.photobucket.com/albums/y157/semicharmedchck/ad04.jpg
http://www.hollywoodheartbreaker.com/wordpress/wp-content/uploads/2007/08/djimon-hounsou-calvin-klein-ads-01.jpg
http://gfx.dagbladet.no/magasinet/2003/03/10/CALVIN.jpg