Illustrating Gender as Performance

Andrea G. in Switzerland snapped these pictures of an ad campaign for TerraSuisse natural agriculture. Their tagline translates as "TerraSuisse guarantees natural Swiss agriculture." They might be useful for a discussion of doing gender (West and colleagues) or gender as performativity (Butler). As Andrea S. noted, it's obvious instantly that the bird is supposed to be female and the chipmunk (ferret?) male by their pose alone.

Posed like a chick:

Posed like a dude:

They might, also, be a nice contrast to this one for which a gender is not immediately apparent (to me... but who knows in Switzerland):



Thanks Andrea!