Svedka Ad: Sexy Female Robots

Larry H., from over at The Daily Mirror, sent these Svedka ads along. They have weird sexualized female robots in them.

I don't know what this even means:




I wonder if Tom Cruise knows about this one:



This fembot's boobs are rather drastically out of proportion to the rest of her body:

Thanks, Larry!

Posted by Gwen Monday, April 28, 2008 at 11:05 PM Labels: , , ,  

3 comments:

  bruitus

April 29, 2008 at 6:53 AM

I'm pretty sure that you can design robot legs any way you want. Why give a robot high heels?

  Will

April 29, 2008 at 11:46 AM

Possibly I'm in the minority, but these really creep me out. Even putting aside the gender-bias issue for the moment - I guess it's possible that some consumers actually find this kind of sexual imagery appealing, but it makes me not only want to turn the page away from the ad but also want to not have anything to do with the product they're advertising. To me it's an uncanny valley problem, but I guess everyone has different standards for that too.

Likewise with the Heineken "girl." Maybe you should have a category for robots?

  Anonymous

April 30, 2008 at 8:06 AM

I recently saw one of their ads that said something about socialized plastic surgery in the headline.

Everytime I see these ads I think of IRobot.

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