Miller Lite Ads Aimed at GLBT Community



I found these two Miller Lite ads in QVegas, a magazine aimed at the GLBT community.

It would be interesting to pair with these ads for Skyy vodka to illustrate how companies make different ads to target different audiences. If you find an ad offensive or dumb, it's not necessarily an ineffective ad, it's that you probably aren't the target consumer and it's not supposed to appeal to you.

1 comments:

  Molly Pepperann Kincade

April 8, 2008 at 2:55 PM

I adore that first ad. It is the perfect double-entendre. This is one for the text books.