Take Their Money And Run

We here at Sociological Images have been less-than-positive about efforts by companies to co-opt activism by linking the purchase of their products to (tiny) donations (see here, here, here, and here). For an alternative to the typical strategy, see this really awesome South African commercial announcing a collaboration between Samsung and POWA (People Opposing Woman Abuse). It might make a nice illustration of how such collaborations could be different.

Thanks to Marinus for sending this along!