Sexuality, Health and Parenting: Gardasil


Notice that Gardasil is now trying to make a connection between its product and being a good parent--you are protecting your daughter by getting them this vaccination. Interesting way to counter the criticisms of the product.

Posted by Gwen Tuesday, October 30, 2007 at 9:54 PM Labels: , , , , ,  

3 comments:

  Lisa

October 31, 2007 at 2:26 AM

It reminds me of the way they market orthodontics.

  Sheyb

January 6, 2008 at 8:15 AM

I am a total advocate for Gardasil! Several years ago I was diagnosed with HPV. While it is gone now, I would never deprive my 2 daughters of this vaccine! No matter how it is advertised, I will support it fully.

  Anonymous

March 31, 2008 at 12:30 AM

Of course you protect your child by giving them vaccinations. I don't think that's a misleading or shady advertising technique at all.

What I think is interesting is the fact that the "protect your daughter" angle has to be so emphasized, as a way to redirect the discussion away from the common criticism (referred to by Gwen, I think) that girls will think of the vaccine as license to be promiscuous or something. It strikes me as silly that that might be the reaction, but I guess this is a unique kind of vaccine in that regard. I don't know what someone could do differently because they felt protected from measles/mumps/rubella, or polio, etc. but this is about STDs.

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