The 2007-2008 campaign for Tonka trucks is "built for boyhood." You can see the ad at the Hasbro website. Click on the "watch video" tab. Notice all the messages about boys: they're just "built different," they get dirty, and they cause messes.
Images for use in sociology (and related) classes.
2007 Tonka Truck Ad: "Built for Boyhood"
Posted by Gwen Wednesday, October 31, 2007 at 7:42 AM Labels: cars, change, children/youth, gender, marketing, marriage/family, toys
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