French Ad Uses Sex to Argue for Changing Housing Policies


This ad came from an issue of the English version of the Spiegel. According to SocProf, it was "created by a French student union...to underline the issue of housing shortage for students," which is forcing many French students to continue living with their parents.

Thanks, C.M.!

2 comments:

  Anonymous

February 26, 2008 at 2:10 AM

love the ad. So original and provocative, yet humorous. Congratulations to creator(s)!

  Anonymous

April 15, 2008 at 8:40 AM

French uses sex for everything ^^ .
I'm French.
And I used to think it was normal, until I pay a visit to my English friend and figured that they don't have naked peeps (98% are women) who eat yogourts or do housekeeping al day long on tv over here ...

Sex is used to sell everything here . From baby food to mobile phones .