Liquor Ad: Image of Hegemonic Masculinity

I couldn't get my scanner to quite scan the entire thing--it's an ad from Rolling Stone, which has really wide pages--but here's the ad copy:

YOUR DAD WAS NOT A METROSEXUAL. H didn't do pilates. Moisturize. Or drink pink cocktails. Your Dad drank whisky cocktails. Made with Canadian Club. Served in a rocks glass. They tasted good. They were effortless. DAMN RIGHT YOUR DAD DRANK IT.

And the main picture is of three men going fishing.